By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() In the previous issue, I discussed the 50-year history of The Retail Observer, and now I’ll discuss what’s new and coming. Change is always an important part of the health of any magazine, while keeping in mind your core values and what appeals to your readers. This has been our mission since we took over in 2007. We have added some new Trends articles which you may have noticed in the January issue. The first of these is Technology of Business. In this piece, we will have industry experts discuss programs and solutions to help you better run the front and back of the house of your company. This area will expand as we have re-upped our alliance with DSE (Digital Signage Expo) and have a new partnership with The National Retail Federation. I just visited their show in New York — more on that soon. In other categories, we will be bringing you more news and trends from the Connected Home, HSTN and Prosource in the CE and integration areas of your businesses. As homes and your customer get smarter, we want to be your source for keeping up with these fast- paced changes as they happen. The final new category we touched on in the past is Outdoor Trends. With our alliance with SPOGA Germany and the growth in the retail, design, and construction industry, the outdoor space has become a well-added source of income to many of our readers. We look forward to presenting these new categories to you and have more plans coming as our magazine and readership continues to grow in the future. Happy Retailing, Moe Lastfogel [email protected]
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By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() This year The Retail Observer is celebrating our 30th Anniversary and 50th since inception. The first issue of our magazine was printed in 1990, yet we tout “An Eye On The Industry Since 1970.” Here’s a little history as to why. In 1970, Chuck Edmonds bought a franchise from a local TV/appliance newspaper, which he named the Northern California Retailer. In a full newspaper format, this magazine went out to local brown and white good dealers in the Northern California market. This “rag” — as many lovingly referred to it — remained under his sole leadership until 1983. In 1983, it was sold to competitor Don Martin in Southern California who renamed it TAD (TV Appliance Dealer). The magazine’s reach grew, covering Southern California, Northern California, the Northwest and the Rocky Mountain/Southwest areas. Chuck stayed on under Don’s leadership. In 1990, Don and his wife Kasnea (both NKBA Hall of Famers) sold the magazine and decided to start Kasmar Publications. Chuck went on to restart where he left off and formed a new publication called Retail Observer. He, along with long-time friend Lee Boucher, ran this new version of the magazine until 2007 and increased its outreach even further to 31 states and approximately 6,000 followers. In 2007, Eliana Barriga and I purchased the magazine, gave it a makeover and as light namechangetoTheRetailObserver—the magazine you are reading today. The Retail Observer now has more than 32,300 subscribers, is being read in over 37 countries and is available in a print and digital version. Eliana and our team at The Retail Observer are very proud of the inherited history of the magazine and we look forward to continuing the legacy of this beloved “rag” in 2020 and for years to come. Happy Retailing, Moe Lastfogel [email protected] |
CategoriesArchives
December 2021
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