By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() The shows in 2016 are expected to be even larger than previous years in attendance, education and show floor exhibits. As we are in the middle of show season, and I’m just getting back from CES and KBIS, I thought I’d share a few show strategies that I have learned to make your experience more manageable, educational and enjoyable. Plan ahead—On many of the shows’ websites there are maps and mobile apps. I suggest using these tools to plan the most direct route to booths and areas that interest you the most, since backtracking can waste valuable time. Make appointments—For the first 2 days, it is important that you make appointments with any executives or sales reps, since they are usually only in the booths for a limited time—you don’t want to miss the opportunity to speak with them. Make time for education—Many shows today offer educational opportunities through classes, seminars and roundtable discussions. Take some notes on what interests you and pick a few of these events that you can put into your schedule. It will be well worth your time. Have some fun—Las Vegas, Orlando, New York or New Orleans: not only do these cities offer a wide variety of entertainment, culture and food; many of the shows held there offer the same. Cooking demonstrations, after parties and even giveaways are all there for you to enjoy. What to do if you don’t go—If you are unable to attend the shows, they can still be a great resource for you. You can find exhibitor lists online that will provide you with contact information and descriptions of what they offer. Many show websites also have videos and press releases so you can keep up to date on what happened at the show. No matter what you do or how, these shows can support the continued growth of your business. Happy Retailing, Moe Lastfogel [email protected]
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By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() I’d like to start by saying Happy 100 Years to Thermador. Wow, that’s quite an accomplishment for any company, but especially by an appliance manufacturer. Very few companies in North America–let alone the world can claim that longevity. Congratulations to the thousands of people who have worked for this iconic company over that time span. You should be proud. In 2015, numbers increased throughout the industry, including show attendance, buying group sales volumes, and member involvement and manufacturer’s shipments of products soared. I hope your individual companies have also thrived with this resurgence of consumer purchases. Design Construction Week has now built itself into one of the largest trade events in the world and I, for one, can’t wait to attend. This year at KBIS, The Retail Observer has sponsored a new (sold-out) Outdoor Pavilion in the South Hall, with products from BBQs to cabinet companies to help you grow your outdoor offerings. Our media partnerships for 2016 include KBIS (Las Vegas), Asti (Miami), Architectural Digest Home Design Show (NY), The National Hardware Show (LV), Dwell On Design (LA), IFA 2016 (Berlin) and Westedge Design Fair (LA), to name a few. You can find the 2016 show calendar on our website at www.retailobserver/events. We will be adding a few more partnerships for 2016 and will keep them updated there. This coming year is already looking up to surpass 2015 in all numbers and we plan on bringing you more news and information about products and manufacturers , the shows, buying groups and trends. We at The Retail Observer are here to be your Voice in the Industry and strive to bring you up-to-date on a monthly basis. Please feel free to reach out if you think there is a topic or category that we can add to the magazine or website that will be a helpful tool to aid in making this 2016 a successful year for you–our loyal readers and supporters. Happy New Year and Happy Retailing, Moe Lastfogel [email protected] |
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December 2021
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