By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() You know that box in the back of your warehouse that is covered with dust, has no bar code and has been shifted and moved around so many times that the cardboard is tattered and torn? Yes. that box, your forgotten and discarded piece of pro t. And what about all of the damaged products that will never get a return authorization or were already paid for by a claim? This is your “B” stock and that means $$$. Don’t waste profit by letting your old stock and damaged products just sit in boxes in your warehouse. During the downturn, I remember seeing a few companies that took advantage of these often forgotten boxes. And helped themselves not only stay afloat but thrive and grow. One example was Airport Appliance in Northern California. They partnered with a local TV channel during the weekend broadcast and sponsored and hosted a TV show right out of their warehouse full of scratch and dent and old stock. With TV and newspaper advertising they received flocks of customers looking to get a deal when deals really weren’t around to be had. During that time, while competitors were closing stores, Airport Appliance grew their bottom line and actually opened more locations making them one of today’s stronger players in their market. Donations to charities are also a great way to clear up this stock and who isn’t looking for a write off? Habitat for Humanity, the Goodwill or Salvation Army to name a few are always looking for products to sell or to give to those in need. Stoves, refrigerators, microwaves, old display cabinets and even the towels, pots and pans you used for demos can be a great donation. The truth is, if it’s sitting around with dust on it, it’s not doing you any good or helping your bottom line. Sell it or donate it. Who doesn’t want more $$$ and with the extra space in your warehouse you’ll be able to put more of what does sell in its place. Happy Retailing, Moe Lastfogel [email protected]
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By Moe Lastfogel Director of Sales and Marketing for The Retail Observer ![]() A few years ago, The Retail Observer launched a completely redesigned website. Between 18-20 thousand of you visit the site monthly to get the latest news and Twitter feeds from all of the industries we cover. On our home page, you will find current features and partner spotlights from our monthly issue, which is mailed out to more than 15,000 hard-copy subscribers and 6,500 email subscribers in 36 countries. You will also find links to other pages on the site like our writers’ corner, blogs, archives, subscription requests and more. We just launched a new feature for your reading pleasure, the “Daily News”. We scour hundreds of news feeds daily to bring you the latest news from our industry partners, new trends, product offerings and educational opportunities. You’ll find this on our home page and in our news section. We also have live Twitter feeds and Facebook postings on the home page for easy access. Our events page features our current monthly calendar as seen in the magazine, but now has an extended Year-at-a-Glance calendar to help you plan further ahead. Also, don’t forget to visit these pages: our Partners page includes an industry directory that links to the sites of manufacturers, distributors, buying groups and trade associations; and our Heart of the Industry page is where we proudly support our favorite charities and our partners’ charities with in-kind advertising. Take a look to see what’s new at www.retailobserver.com and if you would like us to add any information we may have overlooked, let us know at [email protected]. Happy Retailing, Moe Lastfogel [email protected] |
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December 2021
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